Trade Show Marketing describes an exhibition that traditionally occurs in early May where numerous businesses in a particular industry usually showcase and display their newest products and/or services. These events occur around the globe in different cities, towns and countries. They are considered to be important events in the business world as it is here that many entrepreneurs try to gain new customers, new clients and/or more exposure for their products or services. Traditionally trade shows are usually only open to the public or business representatives of the media. However, with the increase in demand for more affordable ways to get advertised, more businesses are choosing to participate in trade show marketing. One way to incorporate trade show marketing into your next trade show display is to have your business cards made available to the exhibitors. It's best to hand out a hundred or so when you first arrive on the trade floor, so that you can meet as many potential clients as possible and introduce yourself. When you hand out your cards to make sure you give them something to hold onto, such as business cards, in case the person takes one of them home with them. Give them a business card with your contact information on the front and a map to your booth or location on the back. By walking around and talking to potential clients you will also gain valuable knowledge about your industry. Another way to effectively use trade show marketing strategies is to create a buzz about your exhibit. This can include having volunteers wear outfits that suggest a certain type of business, creating an impromptu music and book signing or just having a banner or other display advertising your presence. Remember, if you don't have something to put in your booth, it will be nearly impossible to get anyone to come in. Have signs, banners and posters that are visible from outside of the exhibit, but not actually stick out at all. Place your most striking pieces toward the back or sides of your booth to draw the eye the most toward the exhibit itself. Visit the Source Group to get more details about trade show marketing. For many trade shows, you have to set up before and after shows, or at least during the day. The day before you need to have all of your displays ready to go and your booth set up for the day of the show. Set up each display based on its function, so that everything blends together nicely. For example, if you have a free promotional item, such as a free t-shirt with your company's information printed on the front, then place it near the front of your booth or table. If you have a trade show display with your new product on display, then have it set up at the back near the middle. Your new product will be the center of attention during these trade show displays, so try to make it the focal point of your entire booth. Finally, your trade show marketing strategy for the day of the show must include a post-show strategy. You should send a follow up email, either with fliers, to customers who purchased your promotional items. Schedule a meeting with one of your staff members or a special guest to discuss the follow up and any other ideas you may have regarding future trade show marketing efforts. Make sure that these follow up sessions are done with your customer base in mind. Trade show displays are only as good as the traffic they attract. Make sure you are taking advantage of every opportunity to market your company, products or services using the most efficient methods available. With a little bit of follow up and careful planning, your trade shows will be the talk of the town. For more information about this topic, click here: https://en.wikipedia.org/wiki/Trade.
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